Online Marketing

What is Online Marketing?

Web Marketing is application of Internet and related innovations to achieve the company's marketing goals.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, offer details to prospective clients and to reach various geographical regions and specific niche markets.

CONSUMER centered marketing is the secret for success of any company. Concentrating on customer needs and wants will help a business to satisfy actually to delight its clients better and effectively. Since getting a new customer is expensive than keeping the existing consumer, Building close relationships and retaining existing clients Web Marketing Tool is extremely crucial.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is really crucial.

Internet Marketing Tools

Search Engine Marketing

Online search engine marketing is necessary because 85% of Internet internet users use online search engine to find new websites. Research study reports reveal that most of online purchases originate from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

E-mail Marketing

Email marketing can be utilized to drive sales, supply consumer service and to construct close relationships with the consumers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of totally free and cost efficient advertising because you pay only for performance.

Banner Advertising

When its present for the very first time in 1994, banner advertising was extremely much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfactory banner advertising still considers as an effective branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites.

Promotion

Publicity is about developing awareness, constructing trust and reliability. Online press release circulation plays the main role in this.

Search Engine marketing is crucial due to the fact that 85% of Internet internet users use search engines to find brand-new sites. E-mail marketing can be used to drive sales, supply consumer service and to develop close relationships with the customers. E-mail marketing is an expense efficient Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about brand-new websites.